MCDONALD
'S
DPZ&T
2021
DRIVE-TUDO
McDonald's turned its Drive-Thru into "Drive-All", allowing for all types of vehicles.
We created a campaign using the re-recording of a famous song from Brazil "Vai passando" ("Gon on", in Portuguese) to invite people to come as they want to our Drive-All ("Drive-Tudo", in Portuguese).
↓
IN BRAZIL MCDONALD'S BETS ON 'DRIVE-ALL' TO ATTRACT CONSUMERS.
FILM
People decided to check it out on their own and went to the Drive-Tudo in different ways. And they posted about it.
VISUAL
OOH
SIGNS
CREATIVE TEAM
Executive Creative Director
Carlos Schleder
Creative Director
Gustavo Alves, Phillipe Daijó
Copywriter
Gabriel Braz, Caroline Hikari
Art Director
Thiago Ferreira, Julia Azevedo, Vinícius Curi
MORE PROJECTS
Skol 60 YearsProject type
Christmas in JulyProject type
Blank WhopperProject type
Mc Big Brother AdProject type
McD's World Cup DessertProject type
BIStranger ThingsProject type
Signs from LifeProject type
The Beer of the FutureProject type
That's another storyProject type
Drive-TudoProject type
Spoon Against Domestic ViolenceProject type
The 2020Project type
Give it a BeatProject type